Monday, 15 September 2014

Investors can skip Shemaroo's IPO; company's ability to leverage its content will set its future course 


Shemaroo Entertainment is entering the capital market with an initial public offering of shares in the price band of Rs 155-170. The subscription opens on September 16 and closes on September 18. 

Entertainment is one of the largest and oldest media and entertainment companies in India. Starting off as a book library in south Mumbai in the 1960s, today Shemaroo is a film content distributor across various media platforms such as broadcast syndication (licensing of films to channels, through satellite and cable), new media (mobile, internet), home videos (VCD, DVD and Blu-Ray) and other media platform such as inflight entertainment. 


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